Business Development & Communications

The field of activities of the Business Development & Communications division includes strategic projects, the external presentation of the institute as well as internal services for the Board of Directors, the management and the scientific departments. To fulfill these tasks the Business Development & Communications division offers a broad spectrum of linguistic, inter-cultural, economic, organizational, strategic and –last but not least– technical competencies.

Strategic projects
The Business Development & Communications division initiates and carries out national and international projects in the field of business development, networking and the international integration of the institute. Thus, the Business Development & Communications division is, among others, charged with co-operation projects with Chinese and Russian partners, the co-operation with regional, national and international associations and organizations and the operation of the secretariat of the European Optical Society (EOS).

External presentation
Moreover, through PR, marketing, communication, customer relationship and knowledge management activities, the Business Development & Communications division ensures the professional external presentation of the institute on the national and international level. The members of the Business Development & Communications division co-ordinate and organize participations in national and international trade fairs, PR activities, the management of the LZH website as well as partner and customer events.

Internal service provider
In its function as internal service provider for the Board of Directors, the management and the scientific departments, the Business Development & Communications division is in charge of the internal IT infrastructure, the intranet, the library and technical translations. In addition, the Business Development & Communications division works on the further development of the internal infrastructure and organizes and carries out trainings and short courses for students.